Gems Luxury Candy by Drip Sweets asked us to art direct and create their ad campaign for the launch of their rebrand.

The all natural, real ingredient of these handmade vegan CBD goodies inspired the look and feel of the campaign. We wanted the ads to represent the mixture of essences of precious stones, fresh fruit and herbs , with full spectrum cannabis plant medicine in an ethereal, dreamy, neo mod and fun way.

Pulling colors reflective of citrine quartz, green calcite, larimar stone, and mookaite with the fresh burst of grapefruit, coconut, matcha, peppermint, vanilla, and molasses and incorporating 3D elements, our team created art that grabs audience’s attention.